Capture & Ingest
Records land in CEDX Web Analytics already linked to the canonical customer, employee, or vendor ID.
Overview cards, a realtime view with 412 people on the site right now, and a session ledger where every row opens: channel, landing page, duration, device, conversion, revenue. And a health score that watches the tracking itself.
"When Sales, Operations, and Finance read and write the exact same Postgres record, month-end stops being a detective i..."
| Campaign / Journey Stream | Target Segment & ICP | Channel & Spend Owner | Attributed Pipeline | CAC Payback Signal | ROAS Multiplier |
|---|---|---|---|---|---|
| Q3 CFO Consolidation PlaybookCEDX Web Analytics · Record #1040 | Enterprise Finance · 500+ Emp | L. Chen · Demand Gen | $3,480,000 | ● 4.2 mo Payback | 6.8x Pipeline |
| Executive Dinner Series NYCCEDX Web Analytics · Record #1041 | C-Suite & VP RevOps | M. Brooks · Field Mktg | $1,920,000 | ● 3.1 mo Payback | 9.4x Pipeline |
| Paid Search · ERP AlternativeCEDX Web Analytics · Record #1042 | High-Intent Technical Buyers | S. Gupta · Paid Media | $2,150,000 | ● 5.0 mo Payback | 5.2x Pipeline |
| Product-Led Sandbox NurtureCEDX Web Analytics · Record #1043 | Self-Serve Trial Evaluators | A. Rivera · Lifecycle | $1,640,000 | ● 1.8 mo Payback | 11.2x Pipeline |
Checkout conversion fell 18% last week. The alert already knows why: payment-step errors rose after a 15-minute CDN incident, and it says so.
Every capability below runs against the shared CEDX Postgres database with zero external sync queues or reconciliation lag.
412 active users, 18 events a minute, and a 30-minute strip of users per minute. The geo mix reads US 62%, Canada 11%, UK 8%; the top pages right now are the homepage at 184, shell jackets at 96, and checkout at 48, which means 48 people are deciding this second.
The 400-row sample ledger shows started, channel, landing page, pages, duration, device, conversion and revenue. One social session viewed 10 pages in 1 minute 18 seconds and converted at $460. Aggregates are computed from rows like that, rows you can read.
Tracking health reads 91: two missing events, seven slow pages, bot share 3.4%. Because when the tag lies, every downstream number is a negotiation. The alerts carry causes: bounce on the sale page climbed to 54% because the ad promised 30% off and the hero still shows full price.
Every figure below is directly inspectable in the running CEDX Web Analytics application workspace with zero synthetic projections.
Click any screen below to inspect how CEDX Web Analytics moves from initial intake to verified cross-estate completion.
Sessions by channel: organic 62,400, paid 41,200, direct 31,800, social 18,400, email 14,200. Page signals pair conversion with bounce: checkout converts 38.2% with 12.4% bounce while a campaign landing converts 11.3% with 56.6% bounce. Same chart, opposite health.
Because Campaigns, Journeys, Events, CRM, and Books share one database, every ad dollar is traced all the way to collected cash.
Records land in CEDX Web Analytics already linked to the canonical customer, employee, or vendor ID.
Deterministic rules and auditable Copilot signals rank every item by financial and SLA impact.
Operators resolve work in one click with role-based guardrails and instant cross-app writeback.
Every completed action updates live executive dashboards and the immutable audit log automatically.
Role-based views and permissions are enforced at the database row level so executives, managers, and frontline operators share one source of truth.
Reads the overview and the page signals, and walks into the meeting with the cause, not just the delta.
Watches paid sessions against conversion rate, and catches the landing page whose promise does not match the ad.
Owns tracking health: the two missing events and the seven slow pages are a work queue, not trivia.
CEDX Web Analytics is not an isolated point tool. It reads and writes the exact same customer, ledger, and identity records as the rest of the CEDX software estate.
The URLs in the page-signals table: section scores and session data read the same visits.
The campaigns behind the paid channel rows, with cost per lead at the other end.
The organic rows behind the rankings: sessions next to positions.
What those same people do after they sign up: the other half of the funnel.
"When Sales, Operations, and Finance read and write the exact same Postgres record, month-end stops being a detective investigation across six spreadsheets."
"Our operators actually enjoy opening the workspace. Every screen is fast, legible, and grounded in live production data with zero synthetic clutter."
"Having identity, least-privilege access, audit trails, and business applications on one kernel cut our security review and provisioning time by 82%."
Drag the seat slider to compare your current stitched stack (Marketo Measure + HubSpot Marketing Enterprise + 6sense + Braze) against running CEDX Web Analytics natively on the unified CEDX estate.
Explore the live CEDX Web Analytics workspace on canonical demo data at /app/web-analytics, or book a 30-minute architecture session to map your first entity rollout.
Instant browser access to CEDX Web Analytics pre-loaded with canonical demo records and connected across the 132-application CEDX estate.