Capture & Ingest
Records land in CEDX Campaigns already linked to the canonical customer, employee, or vendor ID.
Pulse reads 82 active campaigns against the quarter's budget and the pipeline they influenced, then tells you which line is under-pacing, which audiences overlap, and what to do next, priced.
"Consolidating onto CEDX eliminated four middleware connectors and cut our weekly forecast and close reconciliation fro..."
| Campaign / Journey Stream | Target Segment & ICP | Channel & Spend Owner | Attributed Pipeline | CAC Payback Signal | ROAS Multiplier |
|---|---|---|---|---|---|
| Q3 CFO Consolidation PlaybookCEDX Campaigns · Record #1040 | Enterprise Finance · 500+ Emp | L. Chen · Demand Gen | $3,480,000 | ● 4.2 mo Payback | 6.8x Pipeline |
| Executive Dinner Series NYCCEDX Campaigns · Record #1041 | C-Suite & VP RevOps | M. Brooks · Field Mktg | $1,920,000 | ● 3.1 mo Payback | 9.4x Pipeline |
| Paid Search · ERP AlternativeCEDX Campaigns · Record #1042 | High-Intent Technical Buyers | S. Gupta · Paid Media | $2,150,000 | ● 5.0 mo Payback | 5.2x Pipeline |
| Product-Led Sandbox NurtureCEDX Campaigns · Record #1043 | Self-Serve Trial Evaluators | A. Rivera · Lifecycle | $1,640,000 | ● 1.8 mo Payback | 11.2x Pipeline |
The overview does not say a channel is down. It says brand search is at 79% of planned pace, what that is worth, and where to fix it.
Every capability below runs against the shared CEDX Postgres database with zero external sync queues or reconciliation lag.
The workspace for Q3 Ops platform, search shows a governance QA of 100, eight of eight checks passing: naming convention, utm_campaign slug matching the name, owner assigned, audience attached, budget line present. Below it, the budget line reads $60K budget, $48K spent, 80% pace, $42 cost per lead.
6,871,492 members across always-on, retarget, lookalike, suppressed and campaign-bound segments. Every row carries size, engaged share, 30-day spend and an overlap-risk score, and 29 pairs share 60% or more of their members, which is exactly the waste the Pulse prices.
Content, event, webinar, retargeting, social, search, video, partner, email, display: each with campaigns, spend, pipeline, leads, CPL, ROAS and share of portfolio. Email returns 9.5× at $12 CPL; display sits at 4.8× and 6.7% share. The argument about the mix happens on one table.
Every figure below is directly inspectable in the running CEDX Campaigns application workspace with zero synthetic projections.
Click any screen below to inspect how CEDX Campaigns moves from initial intake to verified cross-estate completion.
Brand search is under-pacing 18%: spend at 79% of planned pace, worth $42K. Two audiences overlap 62%, worth $18K. Social demand's ROAS collapsed to 1.2×, worth $28K. Each alert carries symptom, cause and fix, and the do-this-next queue scores impact plus effort times confidence.
Because Campaigns, Journeys, Events, CRM, and Books share one database, every ad dollar is traced all the way to collected cash.
Records land in CEDX Campaigns already linked to the canonical customer, employee, or vendor ID.
Deterministic rules and auditable Copilot signals rank every item by financial and SLA impact.
Operators resolve work in one click with role-based guardrails and instant cross-app writeback.
Every completed action updates live executive dashboards and the immutable audit log automatically.
Role-based views and permissions are enforced at the database row level so executives, managers, and frontline operators share one source of truth.
Owns the Pulse: which of the 82 active campaigns earns its budget line, and which alert gets worked first.
Lives on the channel table: CPL, ROAS and share per channel, and the pace bar that says a line is drifting before the quarter does.
Keeps governance green: naming conventions, UTM defaults, audiences attached, budget lines present. 8 of 8 checks, every campaign.
CEDX Campaigns is not an isolated point tool. It reads and writes the exact same customer, ledger, and identity records as the rest of the CEDX software estate.
The multi-step paths campaigns enroll people into, with drop priced on every step.
The paid lines inside the portfolio: ad groups, keywords and creative fatigue under the same budget discipline.
The asset checklist on every campaign brief pulls from the governed brand library.
The sessions and conversions the campaigns land, measured with the same channel names.
"Consolidating onto CEDX eliminated four middleware connectors and cut our weekly forecast and close reconciliation from two days to twelve minutes."
"When Sales, Operations, and Finance read and write the exact same Postgres record, month-end stops being a detective investigation across six spreadsheets."
"Our operators actually enjoy opening the workspace. Every screen is fast, legible, and grounded in live production data with zero synthetic clutter."
Drag the seat slider to compare your current stitched stack (Marketo Measure + HubSpot Marketing Enterprise + 6sense + Braze) against running CEDX Campaigns natively on the unified CEDX estate.
Explore the live CEDX Campaigns workspace on canonical demo data at /app/campaigns, or book a 30-minute architecture session to map your first entity rollout.
Instant browser access to CEDX Campaigns pre-loaded with canonical demo records and connected across the 132-application CEDX estate.