CEDX 2026 Growth Release: Closed-loop pipeline attribution, journey orchestration, and ad spend ledger on one schema Explore the CEDX Ads architecture ->
CEDXSystems
EnglishTalk to sales
MARKETING CEDX Ads
Pulse Campaigns Ad groups Workflow & Tour Operators TCO Model 14-Day Sandbox Live build ↗
MARKETING CEDX Ads · Marketing · ads.cedxsystems.com

Waste, priced per line.

The pulse reads 96 campaigns against spend and conversion value, then gets specific: the zero-conversion keywords burning $48K, the creative whose CTR collapsed at frequency 4.8, and the $1.43M of recoverable waste underneath it all.

Open live CEDX Ads -> Inspect 4-screen build tour
96 campaigns in the portfolio 20.1× blended ROAS 186,642 conversions attributed Zero-ETL Shared Postgres Record
CEDX Ads Enterprise Architecture Briefing
CEDX Ads · 96 campaigns in the portfolio

"When Sales, Operations, and Finance read and write the exact same Postgres record, month-end stops being a detective i..."

Elena Rostova · Chief Financial Officer · Northline Group · 0.01s Canonical Sync
CEDX Ads reads and writes the exact same canonical Postgres record as CEDX Campaigns, CEDX SEO, and CEDX Web Analytics with zero third-party webhooks.
🔒 https://ads.cedxsystems.com/workspace/live
CEDX Ads · Pulse (The account brief, waste included)
ads.cedxsystems.com · 01 Pulse · Live Canonical Dataset
● Pulse Active · 0.011s Sync Open /app/ads ↗
CAMPAIGNS IN THE PORTFOLIO
96
41 enabled · 180 ad groups
BLENDED ROAS
20.1×
$40.8M value on $2.03M spend
CONVERSIONS ATTRIBUTED
186,642
on the pulse card
CREATIVES IN CRITICAL FATIGUE
124
scored above 8 of 10
Campaign / Journey Stream Target Segment & ICP Channel & Spend Owner Attributed Pipeline CAC Payback Signal ROAS Multiplier
Q3 CFO Consolidation PlaybookCEDX Ads · Record #1040 Enterprise Finance · 500+ Emp L. Chen · Demand Gen $3,480,000 ● 4.2 mo Payback 6.8x Pipeline
Executive Dinner Series NYCCEDX Ads · Record #1041 C-Suite & VP RevOps M. Brooks · Field Mktg $1,920,000 ● 3.1 mo Payback 9.4x Pipeline
Paid Search · ERP AlternativeCEDX Ads · Record #1042 High-Intent Technical Buyers S. Gupta · Paid Media $2,150,000 ● 5.0 mo Payback 5.2x Pipeline
Product-Led Sandbox NurtureCEDX Ads · Record #1043 Self-Serve Trial Evaluators A. Rivera · Lifecycle $1,640,000 ● 1.8 mo Payback 11.2x Pipeline
✦ CEDX Ads Copilot · Q3 CFO Consolidation Playbook
Pulse Verified
Root-caused alerts price the problems: zero-conversion keywords burning $48K on broad-match long-tail, brand search at 82% of planned pace worth $38K, a fatigued social hero at $18K. The do-this-next queue scores negate, refresh and raise-cap by impact and confidence.
CEDX Ads operator workspace in natural daylight
FIELD DOCUMENTARY · MARKETING

Pace and ROAS on the same row

An under-pacing brand line and a fatigued hero video are both expensive. The difference is the fix, and the alert names it.

CAMERA: CANON EOS R5 · 35MM F/1.4 · NATURAL DAYLIGHT ESTATE ROUTE: /APP/ADS
CORE CAPABILITIES · CEDX ADS

Three architectural jobs CEDX Ads gets right on one record.

Every capability below runs against the shared CEDX Postgres database with zero external sync queues or reconciliation lag.

01 · MARKETING FOUNDATION

Pace and ROAS on the same row

Every campaign carries status, network, spend, value, ROAS and a pace bar. One always-on search line returns 99×; another is enabled at 5.5× with 93% pace and gets watched, not congratulated. Limited and ended are statuses in the same table.

✓ Status: enabled, paused, limited, endedVerified
✓ Pace bar beside the ROAS figureVerified
✓ Owner on every campaignVerified
02 · LIVE EXECUTION

Ad groups with quality next to spend

180 groups with conversions, quality out of 10 and keyword counts. The exact brand group holds quality 9 on 1,120 conversions; a paused social prospecting group scores 10 and 2,156 conversions. Quality is why it gets another chance.

Ad groups with quality next to spend
CEDX Ads Live Telemetry ● 96 campaigns in the portfolio
03 · DETERMINISTIC GOVERNANCE

Fatigue is a number, not a feeling

320 creatives with CTR, frequency and a fatigue score. 124 sit above 8 of 10 (flagged critical on the pulse) and the table shows why: the hero video's CTR collapsed while frequency climbed to 4.8.

✓ Fatigue score per creativeActive
✓ CTR and frequency beside itActive
✓ Refresh queue priced in the alertsActive
04 · VERIFIED DEMO DATASET METRICS

What the live CEDX Ads build looks like when you open /app/ads.

Every figure below is directly inspectable in the running CEDX Ads application workspace with zero synthetic projections.

CAMPAIGNS IN THE PORTFOLIO
96
41 enabled · 180 ad groups
BLENDED ROAS
20.1×
$40.8M value on $2.03M spend
CONVERSIONS ATTRIBUTED
186,642
on the pulse card
CREATIVES IN CRITICAL FATIGUE
124
scored above 8 of 10
4-SCREEN RUNNING BUILD TOUR

Four screens captured from ads.cedxsystems.com, in the order operators run them.

Click any screen below to inspect how CEDX Ads moves from initial intake to verified cross-estate completion.

01 PULSE
The account brief, waste included
Root-caused alerts price the problems: zero-conversion keywords burning $48K on broad-match long-tail, brand search at 82% of planned pace worth $38K, a fatigued social hero at $18K. The do-this-next queue scores negate, refresh and raise-cap by impact and confidence.
02 CAMPAIGNS
The portfolio tells the truth
Sorted by value, the table runs from a paused retail-media line at 78.4× to an ended display campaign at 17× on 100% pace. Nothing hides: paused, limited and ended rows keep their spend and value visible.
03 AD GROUPS
Where the structure earns
Shopping bestsellers convert 1,240 at quality 8; the long-tail group carries 120 keywords at quality 5 and $22K spend: the table that decides what gets negated and what gets scaled.
04 CREATIVES
Refresh what the audience is tired of
Fatigue 99 appears across the top of the table, but the columns underneath explain it: frequency past 5, CTR under 1%. A testimonial video at 8.14% CTR and fatigue 55 shows what fresh looks like.
01 PULSE · ADS.CEDXSYSTEMS.COM

The account brief, waste included

● Live Screen Capture

Root-caused alerts price the problems: zero-conversion keywords burning $48K on broad-match long-tail, brand search at 82% of planned pace worth $38K, a fatigued social hero at $18K. The do-this-next queue scores negate, refresh and raise-cap by impact and confidence.

✓ Recoverable waste $1.43M, radar-scoredVerified in /app/ads
✓ Alerts priced: $48K, $38K, $28K, $18KVerified in /app/ads
✓ Do-this-next with confidence scoresVerified in /app/ads
The account brief, waste included
OPERATING CADENCE · MARKETING

How CEDX Ads runs across the week, in the exact order work happens.

Because Campaigns, Journeys, Events, CRM, and Books share one database, every ad dollar is traced all the way to collected cash.

STAGE 01

Capture & Ingest

Records land in CEDX Ads already linked to the canonical customer, employee, or vendor ID.

STAGE 02

Score & Triage

Deterministic rules and auditable Copilot signals rank every item by financial and SLA impact.

STAGE 03

Execute & Approve

Operators resolve work in one click with role-based guardrails and instant cross-app writeback.

STAGE 04

Reconcile & Report

Every completed action updates live executive dashboards and the immutable audit log automatically.

OPERATOR WORKSPACES · WHO RUNS CEDX ADS

Three roles open CEDX Ads every day. Each sees the exact surface they own.

Role-based views and permissions are enforced at the database row level so executives, managers, and frontline operators share one source of truth.

Performance marketer using CEDX Ads

Performance marketer

Works the do-this-next queue: negate the zero-conversion terms, raise the brand cap, refresh the fatigued hero.

● waste radar · $1.43M
Analyst using CEDX Ads

Analyst

Reads pace against the budget line and value against spend, so the ROAS argument happens on one table.

● 96 campaigns · 180 groups
Creative lead using CEDX Ads

Creative lead

Watches fatigue scores climb and queues the refresh before frequency eats the CTR.

● 320 creatives · 124 critical
ONE CANONICAL RECORD ACROSS 132 APPLICATIONS

Marketing Attribution Priced Against Real Closed-Won Ledger Dollars

CEDX Ads is not an isolated point tool. It reads and writes the exact same customer, ledger, and identity records as the rest of the CEDX software estate.

CONNECTED MODULE 01 Open /campaigns/ ->

CEDX Campaigns

The portfolio view the paid lines roll up into: one budget discipline across paid and owned.
CONNECTED MODULE 02 Open /seo/ ->

CEDX SEO

The organic side of the same queries, keyword intent shared between the two.
CONNECTED MODULE 03 Open /web-analytics/ ->

CEDX Web Analytics

The sessions and conversions the spend lands, measured with the same channel names.
CONNECTED MODULE 04 Open /assets/ ->

CEDX Assets

The creative library the ads draw from, rights and brand fit attached.
ARCHITECTURAL PROOF · OPERATOR PERSPECTIVES

Why enterprise operators replace stitched SaaS stacks with CEDX Ads.

"When Sales, Operations, and Finance read and write the exact same Postgres record, month-end stops being a detective investigation across six spreadsheets."

Elena Rostova
Elena Rostova
Chief Financial Officer · Northline Group

"Our operators actually enjoy opening the workspace. Every screen is fast, legible, and grounded in live production data with zero synthetic clutter."

David Okafor
David Okafor
VP of Enterprise Systems · Harbor Holdings

"Having identity, least-privilege access, audit trails, and business applications on one kernel cut our security review and provisioning time by 82%."

Sarah Lindqvist
Sarah Lindqvist
Chief Information Security Officer · Atlas Corp
LIVE TCO & CONSOLIDATION MODEL · MARKETING

Stop paying five vendors to re-sync the same marketing record.

Drag the seat slider to compare your current stitched stack (Marketo Measure + HubSpot Marketing Enterprise + 6sense + Braze) against running CEDX Ads natively on the unified CEDX estate.

Organization Seats 250 seats
25 seats 500 seats 1,250 seats 2,500 seats
Legacy Stitched Stack
Marketo Measure + HubSpot Marketing Enterprise + 6sense + Braze
$1,380,000 / yr
CEDX Ads + Full Estate Bundle
All 132 applications · Canonical Postgres · Unlimited Copilot
$267,000 / yr
Verified Annual Hard Savings
Plus 0 middleware sync failures
$1,113,000 / yr
TECHNICAL & PROCUREMENT FAQ · CEDX ADS

Questions operators and architecture teams ask before piloting CEDX Ads.

01 Is the software on this page real? +
Yes. Every screenshot is a capture of the running build and you can open the same build at /app/ads . It runs on demo data: the account and its figures are the demo workspace’s.
02 What is recoverable waste? +
Spend the radar scores as reclaimable: zero-conversion keywords on multi-thousand-dollar lines, fatigued creatives still serving, capped conquest terms. The demo prices it at $1.43M and itemises it in the alerts.
03 How is creative fatigue measured? +
Per creative, as a score, with CTR and frequency beside it so the cause is visible. 124 of 320 creatives sit above 8 of 10 in the demo and land on the refresh queue.
04 Does the queue change anything automatically? +
No. The do-this-next queue ranks actions by impact plus effort times confidence; in this build nothing is pushed to a network.
05 Is Ads audited or certified? +
No certification has been issued. What we can evidence about hosting, encryption, tenant isolation and production access is written up on the security page .
LIVE SANDBOX · ZERO MIDDLEWARE · NO CARD REQUIRED

CEDX Ads is running right now. Open it and inspect the record.

Explore the live CEDX Ads workspace on canonical demo data at /app/ads, or book a 30-minute architecture session to map your first entity rollout.

Open live CEDX Ads (/app/ads) -> Book an estate architecture map