Capture & Ingest
Records land in CEDX Journeys already linked to the canonical customer, employee, or vendor ID.
Pulse reads 21 live journeys against enrolment, conversion and drop, then goes further: the wait cost of a slow path, in dollars, and the exact step where 35.7% of a win-back path walks away.
"Having identity, least-privilege access, audit trails, and business applications on one kernel cut our security review..."
| Campaign / Journey Stream | Target Segment & ICP | Channel & Spend Owner | Attributed Pipeline | CAC Payback Signal | ROAS Multiplier |
|---|---|---|---|---|---|
| Q3 CFO Consolidation PlaybookCEDX Journeys · Record #1040 | Enterprise Finance · 500+ Emp | L. Chen · Demand Gen | $3,480,000 | ● 4.2 mo Payback | 6.8x Pipeline |
| Executive Dinner Series NYCCEDX Journeys · Record #1041 | C-Suite & VP RevOps | M. Brooks · Field Mktg | $1,920,000 | ● 3.1 mo Payback | 9.4x Pipeline |
| Paid Search · ERP AlternativeCEDX Journeys · Record #1042 | High-Intent Technical Buyers | S. Gupta · Paid Media | $2,150,000 | ● 5.0 mo Payback | 5.2x Pipeline |
| Product-Led Sandbox NurtureCEDX Journeys · Record #1043 | Self-Serve Trial Evaluators | A. Rivera · Lifecycle | $1,640,000 | ● 1.8 mo Payback | 11.2x Pipeline |
A drop rate next to a step name is a to-do list. A wait cost in dollars is a budget conversation. This product prints both.
Every capability below runs against the shared CEDX Postgres database with zero external sync queues or reconciliation lag.
The cart-recover canvas reads like a flow and measures like a ledger: 18,420 enrolled, entry on cart abandoned, wait one hour, email reminder one, wait 22 hours, an SMS urgency step, then a split on engaged, 71% yes, 29% else. Every edge carries its drop count.
Every step across every path in one table: type, entered, dropped and drop rate. Wait 72h loses 37.4% of the 4,932 who reach it. The win-back email we miss you has dropped 7,900 of 22,100, and the salvage score says it is still worth fixing.
320 enrollments with the person, the journey, the status, the step they are on, days in path, the exit reason and LTV. Exited on a suppression list, failed on a channel opt-out, completed on goal met. The reason is a column, not a mystery.
Every figure below is directly inspectable in the running CEDX Journeys application workspace with zero synthetic projections.
Click any screen below to inspect how CEDX Journeys moves from initial intake to verified cross-estate completion.
The root-caused alerts do not say engagement is down. They say a five-day wait on the win-back path costs $1.79M in opportunity, that the payment-fail SMS experiment won by 15.2 points, and that the Q3 holdout cohort locks in week 11 for measurement.
Because Campaigns, Journeys, Events, CRM, and Books share one database, every ad dollar is traced all the way to collected cash.
Records land in CEDX Journeys already linked to the canonical customer, employee, or vendor ID.
Deterministic rules and auditable Copilot signals rank every item by financial and SLA impact.
Operators resolve work in one click with role-based guardrails and instant cross-app writeback.
Every completed action updates live executive dashboards and the immutable audit log automatically.
Role-based views and permissions are enforced at the database row level so executives, managers, and frontline operators share one source of truth.
Designs the paths on the canvas and reads drop per edge, then moves the email that loses 7,900 people, instead of rewriting the whole journey.
Watches conversion and LTV by path, and defends the holdout cohort when someone wants the win-back volume back.
Keeps suppression, opt-outs and exit reasons clean in the ledger, so a suppressed contact stays suppressed everywhere.
CEDX Journeys is not an isolated point tool. It reads and writes the exact same customer, ledger, and identity records as the rest of the CEDX software estate.
The audiences journeys enroll from, with overlap already scored before a path spends on them.
The capture points that feed journeys: submissions arrive spam-scored before they enter a path.
The advocacy stage after retention: converted customers become the people who refer.
Ask the ledger questions in plain language. Answers cite the journeys data they came from.
"Having identity, least-privilege access, audit trails, and business applications on one kernel cut our security review and provisioning time by 82%."
"We started with one application to fix our most painful bottleneck, and added five more modules on the same login without a single migration project."
"Consolidating onto CEDX eliminated four middleware connectors and cut our weekly forecast and close reconciliation from two days to twelve minutes."
Drag the seat slider to compare your current stitched stack (Marketo Measure + HubSpot Marketing Enterprise + 6sense + Braze) against running CEDX Journeys natively on the unified CEDX estate.
Explore the live CEDX Journeys workspace on canonical demo data at /app/journeys, or book a 30-minute architecture session to map your first entity rollout.
Instant browser access to CEDX Journeys pre-loaded with canonical demo records and connected across the 132-application CEDX estate.