Capture & Ingest
Records land in CEDX Assets already linked to the canonical customer, employee, or vendor ID.
Every file carries its rights status, its brand fit and its download count. Locked kits enforce the rules (logos only from the kit library, expired rights blocked on portal download) so governance happens at the door, not in a memo.
"Having identity, least-privilege access, audit trails, and business applications on one kernel cut our security review..."
| Campaign / Journey Stream | Target Segment & ICP | Channel & Spend Owner | Attributed Pipeline | CAC Payback Signal | ROAS Multiplier |
|---|---|---|---|---|---|
| Q3 CFO Consolidation PlaybookCEDX Assets · Record #1040 | Enterprise Finance · 500+ Emp | L. Chen · Demand Gen | $3,480,000 | ● 4.2 mo Payback | 6.8x Pipeline |
| Executive Dinner Series NYCCEDX Assets · Record #1041 | C-Suite & VP RevOps | M. Brooks · Field Mktg | $1,920,000 | ● 3.1 mo Payback | 9.4x Pipeline |
| Paid Search · ERP AlternativeCEDX Assets · Record #1042 | High-Intent Technical Buyers | S. Gupta · Paid Media | $2,150,000 | ● 5.0 mo Payback | 5.2x Pipeline |
| Product-Led Sandbox NurtureCEDX Assets · Record #1043 | Self-Serve Trial Evaluators | A. Rivera · Lifecycle | $1,640,000 | ● 1.8 mo Payback | 11.2x Pipeline |
39 rights records are expiring or expired, and the files they cover are still downloadable. That is either a headline or a Tuesday. The library makes it a Tuesday.
Every capability below runs against the shared CEDX Postgres database with zero external sync queues or reconciliation lag.
Each row: type, status, gate, downloads, use count, fit, rights and brand kit. The primary wordmark passes with fit 100 and unlimited rights. A launch video fails its gate with rights expiring, and stays visible, flagged, instead of quietly circulating.
48 curated sets, 19 of them external-facing portals. The Q3 launch pack holds 42 assets, served 610 downloads, and is live with a portal on. Status runs live, review, draft, with an owner on every set.
Four kits, each with compliance, assets, lock state and owner. The locked primary kit enforces: logos only from the kit library, primary color required on hero assets, uploads require brand review, expired rights blocked on portal download. Its compliance reads 90%; the unlocked events kit reads 66% and mixes off-kit colors, which is why locks exist.
Every figure below is directly inspectable in the running CEDX Assets application workspace with zero synthetic projections.
Click any screen below to inspect how CEDX Assets moves from initial intake to verified cross-estate completion.
The alerts do not flatter the library: 75 unused assets still fill search and portals; 39 rights records at risk still attach to downloadable files; a legacy partner mark is still indexed in a portal. All three are priced or counted, and all three have owners.
Because Campaigns, Journeys, Events, CRM, and Books share one database, every ad dollar is traced all the way to collected cash.
Records land in CEDX Assets already linked to the canonical customer, employee, or vendor ID.
Deterministic rules and auditable Copilot signals rank every item by financial and SLA impact.
Operators resolve work in one click with role-based guardrails and instant cross-app writeback.
Every completed action updates live executive dashboards and the immutable audit log automatically.
Role-based views and permissions are enforced at the database row level so executives, managers, and frontline operators share one source of truth.
Owns the kits and the compliance numbers, and turns the lock on when a kit drifts.
Pulls from collections instead of inboxes: the launch pack is the single source for the quarter's creative.
Publishes replays and decks through the same gates, so an expiring license stops a file before the portal serves it.
CEDX Assets is not an isolated point tool. It reads and writes the exact same customer, ledger, and identity records as the rest of the CEDX software estate.
The asset checklist on every campaign brief resolves against this library.
Hero media and section imagery ship with fit and rights attached.
The clips and frames in the queue come from the same gated shelves.
Replays and decks land here with the rest, rights status on the row.
"Having identity, least-privilege access, audit trails, and business applications on one kernel cut our security review and provisioning time by 82%."
"We started with one application to fix our most painful bottleneck, and added five more modules on the same login without a single migration project."
"Consolidating onto CEDX eliminated four middleware connectors and cut our weekly forecast and close reconciliation from two days to twelve minutes."
Drag the seat slider to compare your current stitched stack (Marketo Measure + HubSpot Marketing Enterprise + 6sense + Braze) against running CEDX Assets natively on the unified CEDX estate.
Explore the live CEDX Assets workspace on canonical demo data at /app/assets, or book a 30-minute architecture session to map your first entity rollout.
Instant browser access to CEDX Assets pre-loaded with canonical demo records and connected across the 132-application CEDX estate.