Capture & Ingest
Records land in CEDX Social already linked to the canonical customer, employee, or vendor ID.
Publishing is the easy part. Social tracks what happened after: engagement rate and half-life per post, the 23 publishes that failed and why, and the 61 inbox items aging without an owner.
"Our operators actually enjoy opening the workspace. Every screen is fast, legible, and grounded in live production dat..."
| Campaign / Journey Stream | Target Segment & ICP | Channel & Spend Owner | Attributed Pipeline | CAC Payback Signal | ROAS Multiplier |
|---|---|---|---|---|---|
| Q3 CFO Consolidation PlaybookCEDX Social · Record #1040 | Enterprise Finance · 500+ Emp | L. Chen · Demand Gen | $3,480,000 | ● 4.2 mo Payback | 6.8x Pipeline |
| Executive Dinner Series NYCCEDX Social · Record #1041 | C-Suite & VP RevOps | M. Brooks · Field Mktg | $1,920,000 | ● 3.1 mo Payback | 9.4x Pipeline |
| Paid Search · ERP AlternativeCEDX Social · Record #1042 | High-Intent Technical Buyers | S. Gupta · Paid Media | $2,150,000 | ● 5.0 mo Payback | 5.2x Pipeline |
| Product-Led Sandbox NurtureCEDX Social · Record #1043 | Self-Serve Trial Evaluators | A. Rivera · Lifecycle | $1,640,000 | ● 1.8 mo Payback | 11.2x Pipeline |
A clip that dies in 6.8 hours and one still earning at 14.2 are the same format on paper. Half-life is how you tell them apart.
Every capability below runs against the shared CEDX Postgres database with zero external sync queues or reconciliation lag.
Month grid, week list, day detail: every cell a real post with its network and format marked. 54 scheduled posts sit ahead; draft, published and failed are filters of the same view, so the queue and the record are never two places.
321 rows with status, network, format, impressions, engagements, rate and owner. The top carousel earned 4.5K engagements on 51K impressions, an 8.8 rate. The best clip holds a rate of 10 on fewer impressions. Both truths are on the same table.
The composer takes a brief and writes three caption lanes (bold, helpful, data-led) per network, nine variants for three networks. Each carries the predicted engagement band for its format and network before anyone commits to it.
Every figure below is directly inspectable in the running CEDX Social application workspace with zero synthetic projections.
Click any screen below to inspect how CEDX Social moves from initial intake to verified cross-estate completion.
The alerts lead with what broke: 23 failed publishes, scheduled video stuck in the failed state; seven posts dying faster than their format's median; one clip 78% under its expected curve, and another at +71% worth reposting.
Because Campaigns, Journeys, Events, CRM, and Books share one database, every ad dollar is traced all the way to collected cash.
Records land in CEDX Social already linked to the canonical customer, employee, or vendor ID.
Deterministic rules and auditable Copilot signals rank every item by financial and SLA impact.
Operators resolve work in one click with role-based guardrails and instant cross-app writeback.
Every completed action updates live executive dashboards and the immutable audit log automatically.
Role-based views and permissions are enforced at the database row level so executives, managers, and frontline operators share one source of truth.
Owns the calendar and the composer, and picks the variant whose band justifies the post.
Cuts the clips and watches half-life: a 6.8-hour clip gets reworked, a 14.2-hour one gets reposted.
Reads decay next to paid: when organic dies faster than baseline, the boost decision has a number behind it.
CEDX Social is not an isolated point tool. It reads and writes the exact same customer, ledger, and identity records as the rest of the CEDX software estate.
The campaigns the posts serve: the social pack is an asset checklist line on the campaign brief.
Clips and images come from the governed library, rights status attached.
The sessions social sends, measured with the same channel names.
The sessions social promotes: replays become the clips with the longest half-life.
"Our operators actually enjoy opening the workspace. Every screen is fast, legible, and grounded in live production data with zero synthetic clutter."
"Having identity, least-privilege access, audit trails, and business applications on one kernel cut our security review and provisioning time by 82%."
"We started with one application to fix our most painful bottleneck, and added five more modules on the same login without a single migration project."
Drag the seat slider to compare your current stitched stack (Marketo Measure + HubSpot Marketing Enterprise + 6sense + Braze) against running CEDX Social natively on the unified CEDX estate.
Explore the live CEDX Social workspace on canonical demo data at /app/social, or book a 30-minute architecture session to map your first entity rollout.
Instant browser access to CEDX Social pre-loaded with canonical demo records and connected across the 132-application CEDX estate.