Capture & Ingest
Records land in CEDX Surveys already linked to the canonical customer, employee, or vendor ID.
Surveys treats response quality as a measurement problem: every question carries its drop rate, every response carries a bias score, and the NPS is computed only from rows that passed.
"Consolidating onto CEDX eliminated four middleware connectors and cut our weekly forecast and close reconciliation fro..."
| Campaign / Journey Stream | Target Segment & ICP | Channel & Spend Owner | Attributed Pipeline | CAC Payback Signal | ROAS Multiplier |
|---|---|---|---|---|---|
| Q3 CFO Consolidation PlaybookCEDX Surveys · Record #1040 | Enterprise Finance · 500+ Emp | L. Chen · Demand Gen | $3,480,000 | ● 4.2 mo Payback | 6.8x Pipeline |
| Executive Dinner Series NYCCEDX Surveys · Record #1041 | C-Suite & VP RevOps | M. Brooks · Field Mktg | $1,920,000 | ● 3.1 mo Payback | 9.4x Pipeline |
| Paid Search · ERP AlternativeCEDX Surveys · Record #1042 | High-Intent Technical Buyers | S. Gupta · Paid Media | $2,150,000 | ● 5.0 mo Payback | 5.2x Pipeline |
| Product-Led Sandbox NurtureCEDX Surveys · Record #1043 | Self-Serve Trial Evaluators | A. Rivera · Lifecycle | $1,640,000 | ● 1.8 mo Payback | 11.2x Pipeline |
Fourteen completes with identical Likert selections is not signal. The straight-line cluster alert catches it before it reaches a deck.
Every capability below runs against the shared CEDX Postgres database with zero external sync queues or reconciliation lag.
320 rows with channel, status, time, score and bias. A 57-second complete on a research survey scores bias 17.5; a six-minute response that contradicts itself gets disqualified at 16.3. Spam and disqualified are statuses in the table, not deletions.
The question bank shows type, survey, required, drop and salvage per question. Required ranking questions drop hardest: 34% abandon the packaging-ranker. The salvage score says which are worth rewriting.
The ring reads 78, quality plus completion, and the alerts are specific: a straight-line cluster on onboarding CSAT, a 34% drop-off on a ranking question placed after long text, an orphan survey owner after a rotation.
Every figure below is directly inspectable in the running CEDX Surveys application workspace with zero synthetic projections.
Click any screen below to inspect how CEDX Surveys moves from initial intake to verified cross-estate completion.
Starts and completes trend together until they do not. The annotations mark a pricing-pulse spike, an in-app collector launch, a straight-line cluster, and an exit survey shortened by three questions.
Because Campaigns, Journeys, Events, CRM, and Books share one database, every ad dollar is traced all the way to collected cash.
Records land in CEDX Surveys already linked to the canonical customer, employee, or vendor ID.
Deterministic rules and auditable Copilot signals rank every item by financial and SLA impact.
Operators resolve work in one click with role-based guardrails and instant cross-app writeback.
Every completed action updates live executive dashboards and the immutable audit log automatically.
Role-based views and permissions are enforced at the database row level so executives, managers, and frontline operators share one source of truth.
Designs the instruments and reads the bias column before the scores. A 39 NPS on clean rows beats a 45 on dirty ones.
Works the salvage queue: the questions that lose a third of respondents get rewritten, split or dropped.
Collects on QR and in-person channels. The same ledger scores a kiosk response and an email one.
CEDX Surveys is not an isolated point tool. It reads and writes the exact same customer, ledger, and identity records as the rest of the CEDX software estate.
The capture sibling: short forms and long surveys share spam scoring and the drop model.
The always-on listening posts the survey program feeds and calibrates against.
Detractor responses can open a save path; promoters open the advocacy one.
CSAT after a ticket lands next to the ticket, not in a separate silo.
"Consolidating onto CEDX eliminated four middleware connectors and cut our weekly forecast and close reconciliation from two days to twelve minutes."
"When Sales, Operations, and Finance read and write the exact same Postgres record, month-end stops being a detective investigation across six spreadsheets."
"Our operators actually enjoy opening the workspace. Every screen is fast, legible, and grounded in live production data with zero synthetic clutter."
Drag the seat slider to compare your current stitched stack (Marketo Measure + HubSpot Marketing Enterprise + 6sense + Braze) against running CEDX Surveys natively on the unified CEDX estate.
Explore the live CEDX Surveys workspace on canonical demo data at /app/surveys, or book a 30-minute architecture session to map your first entity rollout.
Instant browser access to CEDX Surveys pre-loaded with canonical demo records and connected across the 132-application CEDX estate.